In this topic, you will learn about, Stages of Production in Multimedia.
Six Stages of Production in Multimedia
Multimedia projects are complex: they often involve the skills and efforts of multiple teams or people. During the development process, a project moves through the specialized parts of the team, from story creation to technical editing, with regular collective review sessions
Each stage is designed to refine the project with attention to the client’s needs, technical requirements and audience preferences.
Planning Meeting to Start the Process
A planning meeting is a crucial part of the multimedia development process; it creates a shared vision for everyone working on the project. The meeting usually kicks off a project, bringing together the team. During the meeting, the project manager communicates the major goals and lays out the milestones. The meeting may include a discussion of the
target audience and how each division can help support the overarching goal.
Creative Brief and Script Writing
Most multimedia projects have a story behind them. After the initial meeting, the people in charge of the background story write a script, creative brief or outline. The text hits the main points of the project and uses language that appeals to the audience in jargon, tone and style.
Story Boarding to Tie the Elements Together
A multimedia project usually includes multiple pieces: audio, video, imagery, text for voiceovers and on-screen titles. Story boarding ties everything together; a story board panel for a scene includes a sketch of the visual elements, the voiceover or title text, and any production notes. It guides the process, keeps everyone in check and gives structure to the project.
Designing the Visual Aspects
During the design stage, designers take over the visual aspects of the project to determine how it looks and feels. Using the notes from the storyboard, they create graphics, design the navigation and give direction to photographers and videographers regarding the correct shots. Depending on the project, the design stage might include graphic design,
web design, information design, and photography or image collection. Design is always done with an eye toward the audience.
Review and Editing
Editing is one of the most involved and complex stages of the multimedia development process. The people responsible for editing the project turn the various pieces into a cohesive product, taking into consideration the time constraints, story line and creative specifications. Depending on the scope of the project, pieces of the project may be
For projects with a large amount of video, editing is often the longest stage of the process; a minute of final video can take hours of editing. The editing stage usually involves internal review iterations and may also include rounds of client review and editing.
Production and User Testing
The production stage is when all the parts of a multimedia project come together. The production staff gathers all of the edited assets in one place and puts them together in a logical sequence, using the story board as a guide. The rough draft is then put through rounds of review and final edits, both internally and with the client. To ensure that a project has the desired impact on the target audience, a company may engage in user testing as part of production.
During this stage, test members of the audience use the multimedia piece while team members observe. Depending on the goals of the project, the staff might observe users’ reactions or have them answer questions to see if the project hits the right marks. After user testing, there are usually further adjustments to the project. Once the team and clients are satisfied, the project goes out for distribution.
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