In this topic, you will learn about, Introduction To M-Commerce.
Introduction To M-Commerce
M-commerce (Mobile Commerce) is the buying and selling of goods and services through wireless handheld devices such as mobile phones known as next-generation e-commerce. M-commerce enables the user to access the internet without needing to find a place to the plugin. The emerging technology behind m-commerce which is based on wireless application protocols has made far greater strode in Euro where mobile devices equipped with web-ready microbrowsers are much more common than in the United States.
Also, Read: What is E-Commerce?
In order to exploit the potential mobile commerce market, mobile phone manufacturers such as Nokia, Ericsson, Motorola, etc are working with carriers such as AT&T Wireless and Sprint to develop wireless application protocols enabled smartphones and ways to reach them using Bluetooth technology smartphones offer fax, emails and phone capabilities all in one, the way for m-commerce to be accepted by an increasingly working mobile workforce. As content delivery over wireless devices becomes faster more secure and scaleable there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions.
The industries affected by M-commerce include:
- Financial services: which includes mobile banking, when customer use their handheld device to access their account and pay their bills.
- Telecommunication: in which services change bill payments and account reviews can all be conducted from the same handheld devices.
- Services/retail: as consumers are given the ability to place and pay for orders on the fly.
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